New Media Conference

Home mode culture in new media networks

The concept of „home mode” communication was developed by Richard Chalfen and refers to the use of photograhy in a mode that evokes traditional family events, birthdays and holidays and comprise family members and friends. Participants of this images all knew eachother, knew the context and the relations between participants and context, they all can tell a stori about the image. (Manovich: Subjects and Styles in Instagram Photography. 2016 http://manovich.net/content/04-projects/089-subjects-andstyles-in-instag...)

Next to this private, home mode practice of culture accours the practice of media mode, where private becomes part of a bigger media-picture and the private images shared by strangers seen on social network sites influences the way we live and share our personal private lives. Once online this images and their – our – stories will not remain in a comforting home mode, they appear to be in a competition with others shared home mode culture and this culture has it's own rules, techniques, attitudes, practices to teach to the consumers. Images, stories, private objects release themselves from context and transform the way we perceive private at the very end.

This transformation affects relations, symbols, parts of identity, memoires as well, they also gain a media mode as effect of online share. Personal and private assure that different people can hold together: they are not similar, but identical in they privacy.

Also we face the same questions every day. How will our daily practice and consume of new media influence our liferoutines? What will they teach as? How we manage to organise our online data? How media life organise our private life and what is private after we share so much with other media-modeworkers?

Former themes of the conference:

• New media and new attitudes of communication (2008)
• New media, convergence, cultural changes (2009)
• New media – spaces (2010)
• New media – where virtual and real meet (2011)
• New mediareality – networks, connections? (2012)
• New media – new knowledge-technologies (2013)
• New media and youth networks (2014)
• The role of digital competences in everyday life (2015)
• New media – mobile age (2016)

Organizer institute of the conference: Sapientia Hungarian University of Transylvania, Department of Applied Social Sciences

Time and place of the conference: 17-18th march 2017., Targu Mures - Corunca

Applications online from 15th january 2017 to 28th february 2017 on the site of the conference: http://www.ujmedia.ro/